This presentation should be viewed with the following gross sales figures for Catherine Michiels in mind:
- Sales 2005 : $170K
- Sales 2006 : $400K
- Sales 2007 projection: $900K
- Sales 2008 projection: $2M
The forward looking figures for ‘07 and ’08 are projections based on the current operation and do not take into account the venture that we are currently discussing.
The budget and schedule presented here represent the activity that has been discussed, which includes the aggrandizement of the Catherine Michiels brand by:
1) putting increased emphasis on the ‘high line’ collection;
2) enhancing profit margins on the basic collection via sourcing in India;
3) assuming control of sales and management of client accounts;
4) establishing a showcase location for the brand in Paris;
5) expanding the number of established private customers (Sharon Stone, Johnny Depp, Ellen DeGeneres, Elton John, Sheryl Crow) for ‘high line’ and special order items that have larger margins and create visibility for the brand.
In the immediate, there would be a need to set up a dedicated office/workshop to handle orders, shipping and production. Catherine would need to research and source new materials in India and Italy for new designs to incorporate within her line of ‘best sellers’ (the Recognition collection, the Stardust bracelets) and within her ‘high line’ (the Secret Box, the Bob collection and the signature collection of Catherine Michiels rings). The design and production of material to present the brand--packaging, signage, business cards, product hang tags, catalogues, shipping supplies, etc.—would follow.
A presentation event for the press in Paris would be scheduled in early December of 2007 to ensure editorial content in the appropriate magazines in spring 2008 introducing new pieces and re-affirming the established collection. A similar event is foreseen in New York. By the end of 2008, a showcase location for the Catherine Michiels brand would be established in Paris allowing corporate and private clients, as well as the media, to have a tangible experience of the designer’s world and aesthetics.
This is a private and confidential document intended for a limited distribution
Budget Projection for first installment of $245K
(April-July 2007)
245,000
- 50,000---Catherine salary
- 25,000---managing director
- 15,000---office/workspace (rent/deposits)
- 2,200---communications
- 7,000---computers
- 9,000---studio manager
- 3,200---temp help
- 4,000---accountant
- 5,000---furniture/safe/alarm/insurance
- 20,000---new product development (molds/mold duplication)
- 7,500---travel India (April)
- 6,500---travel Italy, new vendor sourcing (May)
- 3,000---travel to New York, major acct. mgmt. (June)
- 5,000---trade show prep Paris
- 40,000---findings & supplies (India & USA)
- 2,000---website creation & maintenance
- 1,600---shipping/messengers
- 10,000---legal
- 20,000---contingency
9,000 balance
Budget Projection for second installment of $245K
(August-November 2007)
245,000
- 50,000---Catherine salary
- 25,000---managing director
- 10,000---office rent
- 2,200---communications
- 9,000---studio manager
- 3,200---temp help
- 4,000---accountant
- 1,400---alarm/insurance
- 20,000---new product development (molds/mold duplication)
- 7,500---travel India (October)
- 6,500---travel Paris (September)
- 6,000---travel to New York (August & October)
- 10,000---Paris trade show Sept. (fees/install./assistant/printing/shipping)
- 12,000---Public Relations
- 50,000---findings & supplies
- 3,000---website creation & maintenance
- 1,600---shipping/messengers
- 20,000---contingency
3,600 balance
Budget Projection for third installment of $245K
(December 2007-March 2008)
245,000
- 50,000---Catherine salary
- 25,000---managing director
- 10,000---office rent
- 2,200---communications
- 9,000---studio manager
- 3,200---temp help
- 4,000---accountant
- 1,400---alarm/insurance
- 20,000---new product development (molds/mold duplication)
- 7,500---travel India (January)
- 6,500---travel Paris presentation (December)
- 7,500---Paris presentation
- 3,000---travel to New York (February)
- 5,000---New York presentation
- 12,000---Public Relations
- 50,000---findings & supplies
- 3,000---website creation & maintenance
- 1,600---shipping/messengers
- 20,000---contingency
4,100 balance
Catherine Michiels
Britannica Online defines art as "the use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others.” It is safe to say, therefore, that the creations of Catherine Michiels qualify as art, which engages the mind, body and spirit in a thoughtful and persuasive manner. It is noteworthy that her sculpted jewelry has attracted a following drawn to the aesthetics and philosophy they represent. A Reiki master, Catherine imbues her creations with a spiritual connotation that transcends jewelry and art.
Catherine learned jewelry making at the Arts & Métiers Institute in Brussels. She studied gemology and diamond grading at the prestigious High Council for Diamonds in Antwerp. However, her start in creating jewelry came much earlier. “In the summer of 1973, I spent time with my Grandmother buying costume jewelry from the traveling salesmen for her boutique on the boardwalk in the North Coast of Belgium. “I had just started to make enamel pendants when a client saw them and placed an order for 100 pieces. My jewelry career had begun.”
After working in the magazine business for Marie Claire and Elle, and publishing her own bi-monthly Moderne, Catherine returned to the world of jewelry and launched a line that has earned acclaim and helped spread her vision of spiritual and social responsibility around the world. And then, there is the matter of India.
It would be impossible to speak of Catherine Michiels without mention of India. “I was there right after the Tsunami. I don’t think anyone can go to India without feeling a change within them, but I felt at home there. The culture, the artistry, the people and the way they confront hardship is inspiring.” She collaborates with a Fair Trade workshop in Jaipur where street children learn the craft of jewelry making as a way of escaping poverty.
Fans of Catherine’s creations include Angelina Jolie, Halle Berry, Kate Bosworth, Sandra Bullock, Sheryl Crow, Ellen DeGeneres, Macy Gray, Goldie Hawn, Kate Hudson, Helen Hunt, Sharon Stone, Uma Thurman and Naomi Watts. Takashimaya has joined Barney’s, Maxfield and Ylang 23 among the world-wide sales locations for the Catherine Michiels collection.
The pieces in the ‘Recognition’ collection and her one-of-a-kind creations all serve as a symbol of aesthetic and
spiritual awareness for a clientele that includes the elite of Hollywood.
www.catherinemichiels.com

No comments:
Post a Comment